SEO report of retailperformanceresearch.com.au

Retail Performance

www.retailperformanceresearch.com.au/

Error! The "meta description" is missing, the page has no summary description!


 Tasks

  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.
  • Use "H" tags.

 SEO

URL

Domain : www.retailperformanceresearch.com.au/

Character length : 37

Title
Retail Performance
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Retail Performance

Character length : 18

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 26%

Good! The text / code ratio is between 25 and 70 percent.
Headings
H1H2H3H4H5H6
000000

No "H" tags found

Heading structure in the source code
    Word cloud
    • spy9
    • business9
    • shopping7
    • retail7
    • shopper6
    • information5
    • performance5
    • reports5
    • customer5
    • standards4
    • management4
    • knowledge4
    • experience4
    • rpl4
    • service3
    • basis3
    • mystery3
    • reporting3
    • power3
    • research3
    • make2
    • commitment2
    • home2
    • range2
    • staff2
    • account2
    • receive2
    • provides2
    • customized2
    • continuous2
    • tool2
    • communication2
    • objective2
    • services2
    • people2
    • all2
    • focus2
    • motivate2
    • programs2
    • customised2
    • company2
    • continual2
    • managers2
    • owners2
    • reward2
    • zealand2
    • vital2
    • identify2
    • new2
    Keyword matrix
    wordtitledescriptionsheading
    spy
    business
    shopping
    retail
    shopper
    information
    Two Word cloud
    • spy shopping3
    • spy shopper2
    • home spy2
    404 Page
    The website has a 404 error page.
    Flash content
    Good! The website does not have any flash contents.
    Frame
    Good! The website does not use iFrame solutions.
    Images
    We found 10 images on this web page.

    Alternate attributes for the following 6 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

     Readability

    Flesch–Kincaid Grade Level
    7.50
    Flesch Reading Ease
    51.50
    Coleman Liau Index
    12.00
    Automated Readability Index (ARI)
    7.10
    Dale–Chall Readability
    6.50
    SMOG Index
    9.50
    Spache Readibility
    5.00
    Number of letters
    2698
    Number of words
    498
    Number of sentences
    84
    Average words per sentences
    6
    Number of syllables
    879
    Syllables in words
    911
    Average syllables in words
    1.77
    Number of words in first three syllables
    101
    Percentage of word / syllables
    20.28
    Words not in Dale-Chall easy-word list
    197
    Words not in Spache easy-word list
    149

     Technologies

    Mobile optimization
    This website is optimal for mobile devices!
    Deprecated HTML elements
    Good! No deprecated HTML tags are detected.
    Redirection (www / not www)
    Error! The web address is accessible with and without www!
    Deprecated HTML elements
    Good! No deprecated HTML tags are detected.
    Printability
    Suggestion! Unfortunately, no printer-friendly CSS found.
    Meta Tag (viewport tag, mobile devices)
    Error! The meta tag named viewport is missing.

     Speed test

    Server response time
    The server response time is fast enough.
    Loading time
    2,061 ms
    Table layout
    Good! No nested tables found.
    Number of HTTP resources
    64
    Number of source domains
    7
    Render blocking resources
    The elements below are blocking the “above the fold” rendering.
    List of render blocking css files
    • http://www.retailperformanceresearch.com.au/css/reset.css

     Speed test – Javascript

    Javascript
    Error! Too many javascript files found which slows down the page load on the website.
    • http://www.retailperformanceresearch.com.au/./js/google-maps.js
    • http://www.retailperformanceresearch.com.au/js/jquery.scrollTo.js
    • http://www.retailperformanceresearch.com.au/js/retina.js
    • http://www.retailperformanceresearch.com.au/js/jquery.nav.js
    • http://www.retailperformanceresearch.com.au/js/modernizr.custom.js
    • http://www.retailperformanceresearch.com.au/js/jquery.isotope.min.js
    • http://www.retailperformanceresearch.com.au/js/jquery.placeholder.js
    • http://www.retailperformanceresearch.com.au/js/jquery.themepunch.plugins.min.js
    • http://www.retailperformanceresearch.com.au/js/jquery.themepunch.revolution.js
    • http://www.retailperformanceresearch.com.au/js/custom.js
    File size of all javascript files combined
    931.14KB
    Javascript minifying
    You can save 77.1KB (41% compression) on the analysed URL by minifying the javascript files.

     Speed test – CSS

    CSS
    Error! Too many CSS files detected that slows down the page load.
    • http://www.retailperformanceresearch.com.au/./css/reset.css
    • http://www.retailperformanceresearch.com.au/./css/bootstrap.css
    • http://www.retailperformanceresearch.com.au/./css/bootstrap-responsive.css
    • http://www.retailperformanceresearch.com.au/./css/font-awesome.css
    • http://www.retailperformanceresearch.com.au/./css/style.css
    • http://www.retailperformanceresearch.com.au/./css/rpr.css
    • http://www.retailperformanceresearch.com.au/./css/revolution_slider.css
    File size of all css files combined
    268.34KB
    CSS minifying
    You can save 49.8KB (20% compression) on the analysed URL by minifying the CSS files.

     Speed test – Compression

    Uncompressed size of the of the HTML
    19.82KB
    Gzip compression
    Error! By using Gzip you can save 111.8KB (86% compression) on your site.

     Speed test – Browser cache

    Number of static resources (image, JS, CSS)
    58
    Browser cache
    The browser cache is not set correctly for all elements.
    URLDuration
    http://www.retailperformanceresearch.com.au/assets/loader.gifExpiry time is not specified
    http://www.retailperformanceresearch.com.au/assets/timer.pngExpiry time is not specified
    http://www.retailperformanceresearch.com.au/.. /bootstrap-responsive.cssExpiry time is not specified
    http://www.retailperformanceresearch.com.au/css/bootstrap.cssExpiry time is not specified
    http://www.retailperformanceresearch.com.au/css/font-awesome.cssExpiry time is not specified
    http://www.retailperformanceresearch.com.au/css/reset.cssExpiry time is not specified
    http://www.retailperformanceresearch.com.au/.. /revolution_slider.cssExpiry time is not specified
    http://www.retailperformanceresearch.com.au/css/rpr.cssExpiry time is not specified
    http://www.retailperformanceresearch.com.au/css/style.cssExpiry time is not specified
    http://www.retailperformanceresearch.com.au/.. /information-power.jpgExpiry time is not specified
    http://www.retailperformanceresearch.com.au/.. /spy-shopping-rev.jpgExpiry time is not specified
    http://www.retailperformanceresearch.com.au/.. /welcome-v5.jpgExpiry time is not specified
    http://www.retailperformanceresearch.com.au/images/logo.pngExpiry time is not specified
    http://www.retailperformanceresearch.com.au/.. /white_big_line.jpgExpiry time is not specified
    http://www.retailperformanceresearch.com.au/js/custom.jsExpiry time is not specified
    http://www.retailperformanceresearch.com.au/js/google-maps.jsExpiry time is not specified
    http://www.retailperformanceresearch.com.au/js/jquery.isotope.min.jsExpiry time is not specified
    http://www.retailperformanceresearch.com.au/js/jquery.nav.jsExpiry time is not specified
    http://www.retailperformanceresearch.com.au/js/jquery.placeholder.jsExpiry time is not specified
    http://www.retailperformanceresearch.com.au/js/jquery.scrollTo.jsExpiry time is not specified
    http://www.retailperformanceresearch.com.au/.. /jquery.themepunch.plugins.min.jsExpiry time is not specified
    http://www.retailperformanceresearch.com.au/.. /jquery.themepunch.revolution.jsExpiry time is not specified
    http://www.retailperformanceresearch.com.au/js/modernizr.custom.jsExpiry time is not specified
    http://www.retailperformanceresearch.com.au/js/retina.jsExpiry time is not specified
    http://maps.googleapis.com/.. /js?v=3.exp&sensor=false&ver=201310100130 minutes
    http://www.google-analytics.com/analytics.js2 hours

     Speed test – Images

    File size of all images combined
    843.76KB
    Image optimisation
    You can save 293.2KB (51% compression) by optimising the images below:

     Links

    We found a total of 7 different links.
    Internal links: 7

    External links:

    Link text (anchor) Link strength

    Internal links:

     Website security

    IP
    173.255.244.139
    External hidden links
    Good! No hidden external links found
    Looking for eval()
    Good! No eval(bas64_decode()) scripts are found
    Checking for XSS vulnerability
    No XSS vulnerability found
    Email encryption
    Warning! The website contains at least one unencrypted email address.

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     Icons

    Favicon
    Error! No favicon is found. Using favicon helps to build a better brand quicker.

     Typos

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